🇻🇳 → 🇺🇸 YSEALI Reciprocal Exchange Program

GO-US
Entrepreneur
Bootcamp

📅 April 11-12, 2025 📍 Ho Chi Minh City

A 2-day intensive workshop helping Vietnamese youth take local products global. Backed by U.S. Department of State.

2Days
30+Participants
5+Expert Mentors
1Goal: US Market

Supported By Absolutely Amazing Partners

What is Go-US?

Go-US Entrepreneur Bootcamp is a 2-day intensive workshop funded by the YSEALI Reciprocal Exchange Program, sponsored by the U.S. Department of State.

We're bringing an American entrepreneur to Vietnam to share real insights about entering the US market — consumer behaviors, go-to-market strategies, and what it actually takes to succeed.

🎯

US Market Deep-Dive

Understand consumer behaviors, regional differences, and entry strategies

🚀

Go-to-Market Playbook

Social media (TikTok, Instagram, UGC), LinkedIn personal branding, partnerships, community building, building in public, sales process & traditional channels

🏆

Pitch Competition

Present your US market strategy and get feedback from experts

🤝

Network & Connect

Meet founders who've done it, plus like-minded young entrepreneurs

Who Is This For?

This isn't another certificate program. This is for founders who are serious about building real businesses.

🎯 Highly Selective

30 Hand-Selected Young Entrepreneurs

We're sourcing from students and young people under 30 across Vietnam to select only 30 serious young founders who are ready to go global.

❌ This is NOT for you if:

  • You're looking for certificates or prizes
  • You want to "explore" entrepreneurship
  • You don't have a product idea yet

✅ Ideal Participants

🚀
Have a Product/Service

You have something in the market — any stage, any industry

🇺🇸
Interested in US Market

You want to learn about or expand into the United States

🏪
Running a Business

You're actively growing your brand, store, or service

🌏
Global Ambition

You want to expand beyond Vietnam's borders

🤝
Ready to Connect

You're eager to network with other ambitious founders

🎯 We Welcome All Industries

💻Technology
🛒E-commerce
🍜F&B
👗Fashion
📚Education
🛎️Services
📊Consulting
🎨Creative
🏥Healthcare
🌱Sustainability

What You'll Walk Away With

Real outcomes you can use immediately after the bootcamp.

🛠️

Channel Prototypes

Prototypes of distribution channels set up during hands-on workshops — ready to test

💬

Peer Feedback

Honest feedback from fellow entrepreneurs about your product, positioning, and strategy

🤝

Powerful Network

Connections with experienced entrepreneurs, product builders, and brand creators

💬

Alumni Community

Join an exclusive group chat to share wins, get feedback, and support each other long after the event ends

🏆

Certificate

We know you're a serious founder who doesn't need certificates — but we still give them out upon completion

🎁

100% Free

Free entry, food & drinks, materials, and networking — absolutely no hidden costs

🌙

YSEALI Night Out

Hang out with YSEALI fellows after hours — casual drinks, good vibes, real connections

📣 FOR ALL APPLICANTS

Even if you're not selected for the in-person bootcamp, you still get value just by applying:

Free workshop materials & recordings Tailored feedback on your business idea & direction

2 Days of Hands-On Learning

📍 Ho Chi Minh City • April 11-12, 2025
🎤

For Speakers: Each workshop follows a prototype-based format. You share expertise for 10-15 minutes, then facilitate 45-50 minutes of hands-on work where participants create real deliverables — not traditional group presentations.

01

Understand, Validate & Strategize

Saturday, April 11
8:00 - 8:30

Welcome & Icebreaker

Registration, networking, and warm-up activities
8:30 - 10:00

W1: U.S. Consumer Psychology

Marketing Psychology & Consumer Behavior
Workshop
🎤 Speaker Session (10-15 min)

U.S. consumer psychology, cultural nuances, what triggers buying decisions, regional differences across states

🛠️ Hands-On Prototype (45-50 min)
  • Build a U.S. customer persona using templates
  • Design 1 social media ad targeting that persona
📦
Deliverable

1 U.S. customer persona card + 1 ad creative draft ready for testing

10:00 - 10:15

☕ Coffee Break

10:15 - 12:00

W2: Product Positioning & USP

Positioning, USP & Competitive Edge
Workshop
🎤 Speaker Session (10-15 min)

How to position your product for American consumers, USP frameworks, competitive differentiation strategies

🛠️ Hands-On Prototype (45-50 min)
  • Design product packaging mockup for U.S. market
  • Draft a landing page hero section
📦
Deliverable

1 product packaging mockup + 1 landing page wireframe/draft

12:00 - 13:30

🍜 Lunch Break

Networking lunch provided
13:45 - 14:45

W3: GTM Channels & Distribution

Channels, Distribution & Partnerships
Workshop
🎤 Speaker Session (10-15 min)

Amazon, Shopify, TikTok Shop strategies; D2C vs wholesale; building partnerships; community-driven growth

🛠️ Hands-On Prototype (45-50 min)
  • Draft a TikTok Shop or Amazon listing
  • Create a distribution channel strategy map
📦
Deliverable

1 draft product listing + 1 channel strategy document

14:45 - 15:00

☕ Coffee Break

15:00 - 16:00

W4: Sales & Outreach

From First Call to Closed Deal
Workshop
🎤 Speaker Session (10-15 min)

Sales psychology for U.S. market, cold outreach strategies, demo call best practices, closing techniques

🛠️ Hands-On Prototype (45-50 min)
  • Practice sales/demo call (pair up, role-play)
  • Write a cold email/LinkedIn DM sequence
📦
Deliverable

1 recorded practice pitch + 1 cold outreach template ready to use

16:15 - 17:15

Roundtable + Day 2 Prep

Reflect, share learnings & prep for Day 2 pitch
💬 Group Discussion
  • Share key insights from the day
  • Q&A with speakers and mentors
  • Peer networking in small groups
📝 Homework for Day 2
  • Prepare your GTM pitch draft
  • Form teams or work individually
  • Use today's prototypes as evidence
02

Build, Pitch & Win

Sunday, April 12
8:45 - 9:45

W5: Storytelling & Experiments

Design GTM Experiments That Matter
Workshop
🎤 Speaker Session (10-15 min)

Storytelling frameworks for pitching, how to run cheap GTM experiments, what evidence investors/partners care about

🛠️ Hands-On Prototype (45-50 min)
  • Create your pitch story structure
  • Design 1 GTM experiment (hypothesis → test → metric)
📦
Deliverable

1 pitch story outline + 1 experiment design ready to execute

9:45 - 10:00

☕ Coffee Break

10:00 - 11:00

W6: Legal, Tax & Viet Kieu Network

Set Up, Sell & Scale Safely
Workshop
🎤 Speaker Session (10-15 min)
  • U.S. business structures (LLC vs Corp)
  • Tax obligations (sales tax, income tax for foreign businesses)
  • Product certifications & standards (FDA, FTC, UL)
  • Viet Kieu support ecosystem (lawyers, accountants, mentors, business networks)
🛠️ Hands-On Prototype (45-50 min)
  • Complete a "U.S. Market Readiness Checklist"
  • Map your Viet Kieu network connections
  • Identify certifications needed for your product
📦
Deliverable

1 U.S. Market Readiness Checklist + 1 Viet Kieu network map + certification requirements list

11:15 - 12:00

Work Sprint: Pitch Draft

Finalize your pitch using all prototypes
⚡ Focused Work Time
  • Combine all your prototypes into pitch deck
  • Practice your 5-minute pitch
  • Get quick feedback from peers
📋 What to Include
  • Your U.S. customer persona
  • Product positioning & USP
  • GTM channel strategy
  • Experiment design & evidence
12:00 - 13:30

🍜 Lunch Break

Networking lunch provided
13:45 - 14:45

1-on-1 Mentor Feedback

Personal guidance from speakers & mentors
🤝 1-on-1 Sessions
  • 10-15 minute slots with each mentor
  • Get feedback on your pitch & GTM plan
  • Ask specific questions about your market
💡 Topics to Discuss
  • Pitch refinement
  • Channel selection advice
  • Legal/tax questions
  • Viet Kieu network introductions
15:00 - 17:30

Pitch Session

15 pitches × 5 minutes each + Peer feedback
Main Event
🎯 Pitch Format
  • 5 minutes to present your U.S. GTM strategy
  • 2 minutes Q&A from judges
  • Show your prototypes as evidence
👥 Judging Panel
  • 3-4 judges (speakers & industry experts)
  • Peer feedback from other participants
  • Actionable insights for everyone
17:45 - 18:00

🏆 Awards & Wrap-Up

Recognition, certificates & networking

YSEALI Fellows & Entrepreneur Supporters

A cross-border collaboration between American and Vietnamese entrepreneurs, united by a shared mission to help young founders go global.

Andrew Sapwell 🇺🇸

Andrew (AJ) Sapwell

YSEALI Reciprocal Fellow 2026

"Entrepreneurship as a lifestyle"

President, Entrepreneurship Club — University of Nevada, Reno.
Founder — SW Pressure Washing

LinkedIn
Ky-Nam Nguyen 🇻🇳

Ky-Nam Nguyen

YSEALI Entrepreneurship Fellow 2025

"24 y/o tech founder helping you grow on LinkedIn"

Host — BuildStuffs.com (Vietnam's largest network of young builders).
Founder — EngageKit.io

LinkedIn
Duy Tran 🇻🇳

Duy (Fred) Tran

YSEALI Entrepreneurship Fellow 2025

"Insights enabler by day, community-builder by heart"

Insights & Analytics — Abbott Nutrition International - APAC.
Program Director — SEO-Vietnam

LinkedIn
Phuong Thao 🇻🇳

Phuong Thao (Zay)

YSEALI Entrepreneurship Fellow 2025

"Building bridges between the West and East for growth"

Director of IT Projects — Bankaool S.A. (Mexico Fintech Bank).
Ex-COO @ Wee Digital

LinkedIn

Speakers - Top Entrepreneurs with US Market Experience

Learn from founders with real US-Vietnam business experience. ⚠️ Speakers are tentative and not yet confirmed

🤖

AI Startup Founder

Building AI solutions for enterprises

Leader in AI for Businesses

🎓

EdTech Founder

Ex-McKinsey, Harvard MBA

Building the future of education

🚀

YC-Backed Founder

Y Combinator 2023 batch

From data scientist to startup founder

💰

Venture Capitalist

General Partner at US-based VC fund

Invested in 50+ startups globally

🌏

Cross-Border Expert

Helped Vietnamese brands enter US market

Bridging Vietnam and the US

🛒

D2C Brand Founder

Built a $50M+ e-commerce brand

Revolutionizing retail in Vietnam

Become a Partner

Join us in empowering the next generation of Vietnamese entrepreneurs. Contact us via gousentrecamp@gmail.com or via our team's LinkedIn above.

🤝 What We're Asking

  • 🎤Co-Host RoleIntroduce speakers & help promote to your students
  • 🌏Speaker ReferralsConnect us with entrepreneurs in your network who have US-Vietnam business experience
  • 🏢Venue SponsorshipFull-day venue access on April 11 & 12, 2025
  • 🍱Lunch ArrangementPermission to bring food/catering for participants

✨ What You Get

  • Logo on All MaterialsEvent posters distributed to 1,000+ students across HCMC
  • Social Media Exposure100,000+ potential reach through combined networks
  • Official Co-Host CreditFull recognition claimable for impact reporting
  • U.S. Government-Backed EventAssociation with U.S. Department of State initiative
1,000+
Students
100K+
Social Reach

Ready to Go Global?

Join 30+ ambitious young entrepreneurs for 2 days of intensive learning, networking, and pitching.

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